When startups begin shipping goods, most problems don’t come from bad decisions. They come from inexperience.
International shipping has a lot of moving parts, and until you’ve been through the process a few times, it’s hard to know what can go wrong. After working with growing businesses for over 45 years, we’ve seen the same issues crop up time and time again.
The good news is that most of these mistakes are completely avoidable once you know what to look out for.
Here are some of the most common shipping mistakes startups make, and how to avoid them.
Assuming Shipping Is Just About Moving Goods
One of the biggest misconceptions is that shipping is simply about getting goods from A to B.
In reality, shipping involves customs procedures, documentation, regulations, duties, taxes and coordination between multiple parties. When these elements aren’t considered early on, delays and unexpected costs often follow.
How to avoid it:
Take the time to understand what’s involved before your first shipment moves, or work with a freight forwarder who can explain the process clearly from the outset.
Treating Documentation as an Afterthought
Incorrect or incomplete paperwork is one of the most common causes of delays.
Missing information, incorrect commodity codes or inaccurate values can lead to shipments being held at customs or charged additional fees. In some cases, goods may even be rejected entirely.
How to avoid it:
Make sure documentation is checked thoroughly before shipping. Working with a freight forwarder that has an in-house customs team helps ensure declarations are completed correctly and in line with current regulations.
Underestimating the True Cost of Shipping
Many startups focus only on the initial freight cost, without realising there are often additional charges involved.
These can include:
- Customs duties and taxes
- Clearance and handling fees
- Storage charges
- Insurance
Without understanding the full landed cost, profit margins can quickly be affected.
How to avoid it:
Ask for a full breakdown of costs before shipping so you can budget accurately and avoid unexpected charges.
Choosing the Wrong Shipping Method
The cheapest option is not always the best one. Choosing the wrong transport method can lead to delays, damaged goods or unhappy customers.
Air, sea and road freight all serve different purposes depending on urgency, value and destination.
How to avoid it:
Work with a logistics partner who will advise on the most suitable option for your shipment, not just the lowest price.
Understanding Incoterms® and Why They Matter
One area that often causes confusion for startups is Incoterms®.
Incoterms® are a set of eleven internationally recognised rules published by the International Chamber of Commerce (ICC). They define the responsibilities of buyers and sellers in global trade, including who is responsible for transport, insurance, risk, and costs at each stage of a shipment.
Choosing the correct Incoterm is essential, as it directly affects:
- Who pays for what
- Where risk transfers between parties
- How customs and transport responsibilities are handled
For example:
If you agree to ship under EXW (Ex Works), the buyer is responsible for almost everything — collection, export clearance, transport, and risk from the moment the goods leave your premises. This can catch startups out if they assume the seller is handling more of the process.
On the other hand, using DAP (Delivered At Place) means the seller arranges and pays for transport right up to the agreed destination, making it simpler for the buyer but requiring more coordination from the shipper.
Choosing the wrong Incoterm can lead to unexpected costs, delays, or disputes, especially for businesses new to international shipping. Selecting the right one from the start helps avoid confusion and keeps shipments running smoothly.
Not Checking Country-Specific Rules
Every country has its own import and export requirements. Some goods may be restricted, require licences or need additional documentation.
Failing to check this in advance can result in goods being delayed or refused entry.
How to avoid it:
Research destination rules early or work with a freight forwarder who can advise on compliance before shipping.
Trying to Manage Everything Alone
It’s understandable for startups to try to manage shipping themselves, especially in the early days. However, international logistics is complex, and regulations change frequently.
Trying to handle everything without expert support often leads to mistakes that cost more in the long run.
How to avoid it:
Partner with a freight forwarder who understands your business and can support you as your shipping needs grow.
Why Experience Makes a Difference
Shipping successfully requires knowledge, attention to detail and strong global connections.
At Beckchoice, we have over 45 years of experience supporting businesses with their shipping and logistics. We are members of established global freight networks and hold industry accreditations that reflect our commitment to compliance and high service standards.
Our in-house customs team handles declarations daily, helping ensure shipments move smoothly and efficiently. For startups, this means fewer delays, clearer communication and confidence that everything is being handled correctly.
Shipping Without the Stress
Mistakes in shipping are common, but they don’t have to be part of your journey.
With the right guidance and support, international shipping can be straightforward, reliable and scalable as your business grows.
At Beckchoice, we work closely with startups to simplify shipping and help them avoid costly mistakes.
If you’re new to shipping or want to ensure you’re doing things the right way, get in touch with our team today. We’re always happy to help.